Search Engine Optimization
Google uses a complex algorithm to determine the ranking of websites in its search results. Some of the key factors that it takes into account include:
Relevance: Websites that are relevant to the search query are more likely to rank higher.
Content Quality: Websites with high-quality, well-written, and informative content are more likely to rank higher.
Backlinks: Websites with a high number of high-quality backlinks from other websites are more likely to rank higher.
Mobile-friendliness: Websites that are mobile-friendly are more likely to rank higher in mobile search results.
User Experience: Websites that provide a good user experience, such as fast loading times and easy navigation, are more likely to rank higher.
Social Signals: Google may use social media signals such as tweets, likes, and shares as ranking factors.
Structured Data: Websites using structured data such as schema markup tend to rank higher
Domain authority: Websites from authoritative domains tend to rank higher
On-page SEO: Properly optimized websites with relevant keywords tend to rank higher.
This list is not exhaustive and Google’s algorithm is constantly changing, so it’s important to stay up-to-date with the latest best practices for SEO.
Using a tool like Ahrefs can help you figure out how many links your competitors have, and how many of those links point back to your website. If most of your competitors’ sites aren’t getting any links from high-quality sites (like yours), then that could be an indicator that even though you’re ranking well for keywords, it’s not because Google is impressed by all of the content on your page.
This is one of the most important factors when it comes to ranking higher on Google—the more people who come to your site and see what you have to offer, the better chance you have at getting noticed by Google’s search quality team!