Here are some effective online business strategies that you could consider:
Make the page useful and relevant: Google emphasizes that the content on a web page should be useful, relevant, and valuable to the user. Pages that contain low-quality or irrelevant content may be penalized by Google’s search algorithms.
Optimize the page’s loading speed: Google also recommends that web developers optimize the loading speed of their pages. This can be achieved by reducing the size of images and other resources, minifying code, and using techniques like lazy loading to load resources only when they are needed.
Make the page mobile-friendly: With mobile devices becoming more and more prevalent, Google recommends that web developers create pages that are optimized for mobile devices. This includes things like using responsive design and ensuring that the page’s layout and functionality are usable on a small screen.
Use structured data: Google also recommends that web developers use structured data, such as Schema.org markup, to provide information about the page’s content and organization to search engines. This can help search engines understand the page’s content and context, and make it more likely to show up in relevant search results.
Secure the page with HTTPS: Google also recommends that web developers secure their sites with HTTPS, as it encrypts the connection between the browser and the web server, providing an additional layer of security for users.
Google also regularly updates its guidelines for webmasters, and in order to keep up to date with the best practices you can always check the official documentation and blog posts.
By following these recommendations and using a variety of data signals on their pages, web developers can help ensure that their pages provide a good user experience and are more likely to be found and ranked well in search results.